1. Introduction & Overview
Vivah ("Vivah", "we", "us", or "our") operates the Vivah mobile application and website. This Privacy Policy governs the collection, processing, storage, and protection of personal data provided by users seeking matrimonial matchmaking and lifelong companionship.
By registering an account on Vivah, you acknowledge that you have read and agree to the data practices described in this document. If you do not agree with any provision of this Privacy Policy, you must not access or use the platform.
2. Strict 18+ Age & Eligibility Requirement
Vivah is exclusively intended for adults who are at least 18 years old (for brides) and 21 years old (for grooms, or as legally permitted under prevailing Indian marriage laws) and who are legally single, divorced, or widowed seeking holy matrimony.
Underage registration is strictly prohibited and prevented via mandatory Government ID verification (Aadhaar / DigiLocker / Passport / Voter ID).
3. Information We Collect
To deliver deep matrimonial compatibility and maintain an authentic, bot-free community, we collect:
- Identity & Verification Data: Legal full name, date of birth, gender, and government-issued ID proof (verified securely via encrypted DigiLocker / official APIs). Live video selfie liveness checks for photo authenticity.
- Vedic Astrological Data: Time of birth, place of birth, date of birth, Rashi, Nakshatra, and Gotra (utilized solely to calculate 36-Guna Ashtakoot Milan and Manglik Dosha compatibility).
- Family & Socio-Cultural Background: Community, religion, mother tongue, native place, family values, and parental living preferences.
- Education & Professional Details: Highest degree, college/university, current profession, employer sector, and approximate annual income range.
- Photographs & Voice Bio: Uploaded profile pictures (protected by Photo Blur Shield) and optional voice introduction audio clips.
- Community Vouch Data: Phone numbers of colleagues or friends nominated by you to provide character endorsements via OTP verification.
4. How We Use Your Information
Your data is processed strictly for authentic matrimonial matchmaking:
- Calculating 36-Guna Kundali Milan scores and behavioral compatibility.
- Delivering curated Daily Match Drops suited to your cultural and personal criteria.
- Enabling private, encrypted in-app voice and video calls without exposing personal phone numbers.
- Preventing fraud, fake profiles, catfishing, and commercial spam through AI liveness and ID auditing.
5. Core Privacy & Discretion Controls
Vivah provides industry-leading privacy innovations built directly into the app:
- Ghost / Incognito Mode: Conceal your profile from discovery by phone contacts, office networks, or general browsing.
- Photo Blur & Consent Shield: Your photos stay subtly blurred. Only profiles you accept can view your full gallery.
- Anti-Screenshot Protection: Native screen capture prevention prevents other members from recording or taking screenshots of your photos or chats.
- Parent & Family Viewer Mode: A safe viewing mode allowing parents to review astrological biodatas comfortably without displaying personal private chats.
6. No Selling of Data & Third-Party Policy
We do not sell, rent, monetize, or trade your personal data with third-party advertisers, data brokers, or marketing networks. Information is only shared with verified service providers (such as cloud hosting, payment gateways, and OTP service providers) under strict confidentiality agreements.
7. Data Retention & Account Deletion
You have the absolute right to delete your profile at any time. When you choose to delete your Vivah account, your profile, photographs, Kundali records, and personal biodata are permanently purged from our active databases within 30 days, in accordance with applicable statutory guidelines.
8. Contact & Grievance Officer
In accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the contact details of our Grievance Officer are:
Grievance Officer: Legal & Compliance Team, Vivah
Email: privacy@vivah.in / concierge@vivah.in
Support Desk: support@vivah.in
Operating Hours: Monday – Sunday, 9:00 AM – 9:00 PM IST